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Situations / 01

Independent coachTypical scenario

The coach everyone likes, but nobody calls.

Public-speaking coach. Posts three times a week on Instagram and LinkedIn, loyal audience, coaching sold so far through word of mouth.

The diagnostic questionWhy does a loyal audience not turn into enquiries?

This is my situation →See how it works
Poster “The first step”: a dark staircase where only the first step is lit
ORAKLIS · 01
What you hear

“I love your posts!”

What really holds them back

“I do not know what you sell, or whether it is for me.”

This is you if…

Three telltale signs.

  • Your posts get likes, but your clients mostly come through word of mouth.
  • People praise your content, but rarely ask for your rates.
  • Your offer appears neither in your profile nor at the end of your posts.
The mechanism, in one picture

What happens, seen from the customer’s side.

Click to enlarge.

Readers on one side, the offer on the other, and a gap in between. The first step: a 20-minute call on one precise problem.
Between “I like it” and “I’ll buy it”, a first step is often missing.
What the diagnostic looks for

Three frictions, each with its proof.

01

The content mostly attracts peers, not buyers.

02

The offer is never named: readers have to guess how to work together.

03

There is no entry point between “I read” and “I buy coaching”.

What we change

Three actions, in order.

  1. Name the offer and make it visible in the profile and at the end of each post.
  2. Write three pieces that answer buyers’ objections, not peers’.
  3. Create a simple entry point: a 20-minute call on one precise problem.
What we measure

Indicators we track together.

Indicator 1Direct messages and call requests per month
Indicator 2Saves and shares rather than likes
Indicator 3Profile visits that turn into conversations

No promised numbers: starting values are recorded with you, then tracked.

An excerpt of what we deliverInstagramScroll →
1/7The stage-fright
speechWhy the best experts lose the room.@your.brand
2/7

You know your subject better than anyone.

@your.brand
3/7

And yet, in meetings, someone else gets the attention.

@your.brand
4/7

It is not the content.
It is the first 30 seconds.

@your.brand
5/7

3 lines to open without shaking

  1. Start with their problem, not with you.
  2. Say what they will know in 5 minutes.
  3. Ask a question they answer in their head.
@your.brand
6/7

Preparing an important talk?

@your.brand
7/7

We work on your opening together, in 20 minutes.

Send “OPENING” as a message@your.brand
The intended benefit

The same time spent posting, but content that leads to the offer.

Your situation

Does this sound familiar?

The Decision Diagnostic is free. Within 72 hours, we pinpoint the visible frictions that may be holding your prospects back, and what to fix first.

  • A link is enough
  • Review ready within 72h
  • 30-min debrief
Get my free diagnostic →See a sample debrief
Other situations

Not quite you?

02 · B2B consultingThe firm that sends quotes… and never hears back.“We will get back to you.”Read the situation →
03 · Industrial SMEThe manufacturer with traffic, but almost no enquiries.“Could you send me a data sheet?”Read the situation →
04 · E-commerce · United StatesThe brand everyone comments on, but that sells one bottle at a time.“How much is it? Does it work for sensitive skin?”Read the situation →

Typical scenarios. These situations are built from cases we often come across. They are not clients: no results figures are claimed.