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Situations / 03

Industrial SMETypical scenario

The manufacturer with traffic, but almost no enquiries.

Maker of custom stainless-steel parts for the food industry. The website is complete and technical, visits exist, enquiries remain rare and often off-target.

The diagnostic questionWhy do qualified visitors leave without writing?

This is my situation →See how it works
Poster “Open”: a half-open door with no handle, lit from inside
ORAKLIS · 03
What you hear

“Could you send me a data sheet?”

What really holds them back

“I cannot see whether you have already solved a problem like mine, or how fast.”

This is you if…

Three telltale signs.

  • Your website gets visits, but few enquiries.
  • The enquiries you do get are often off-target.
  • Your proof (standards, lead times, references) sits in PDFs.
The mechanism, in one picture

What happens, seen from the customer’s side.

Click to enlarge.

Qualified visitors reach an 11-field form and leave. With one question, “Describe your need”, the enquiry comes in.
The form is often the last door, and the heaviest one.
What the diagnostic looks for

Three frictions, each with its proof.

01

The site talks about machines and specs; the buyer is trying to reduce a risk.

02

The proof (standards, lead times, sectors served) is buried in PDFs.

03

The contact form asks for eleven fields before a question can be asked.

What we change

Three actions, in order.

  1. Create one page per customer problem, with the matching proof.
  2. Bring lead times, standards and application examples to the top of key pages.
  3. Replace the form with one simple question: “Describe your need”.
What we measure

Indicators we track together.

Indicator 1Share of visits that become an enquiry
Indicator 2Share of qualified enquiries
Indicator 3Pages viewed before contact

No promised numbers: starting values are recorded with you, then tracked.

An excerpt of what we deliverLinkedInScroll →
1/7Groundhog
dayWhen the same part breaks every three months.Carousel · company page
2/7

Your line stops. Again. Same part, same place.

Carousel · company page
3/7

The problem is not the part.
It is how it is used.

Carousel · company page
4/7

What we check before making anything

  1. The environment: humidity, washing, chemicals.
  2. Real loads, not the ones on the drawing.
  3. The lead time you can accept, stated before the quote.
Carousel · company page
5/7

Application example: conveyor in a wash-down zone.

Carousel · company page
6/7

A part designed to last, not just to replace.

Carousel · company page
7/7

Describe your breakdown in one sentence.

We reply with one precise questionCarousel · company page
The intended benefit

Fewer “just looking” enquiries, more real project requests.

Your situation

Does this sound familiar?

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  • 30-min debrief
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Typical scenarios. These situations are built from cases we often come across. They are not clients: no results figures are claimed.