Activation · Brand stories
Nobody buys a post.
People buy a story.
Our content does not chase likes. Each piece is a step in the journey: it stops the scroll, builds trust and leads to a conversation. Seven chapters, one logic.
that leads
somewhere.
01
The hook
The art of stopping the scroll
A 1-to-3-word title that sounds like a poster, then one line telling readers whether it is for them. We start from a phrase everyone knows: the familiar is recognised in a split second.
For each key message in your journey: 10 testable hooks, ranked by the objection they address.
of the prospectsThey do not say no. They just stop answering.
02
The title
The art of making words pop
The shape of the word carries the message. A title that fades, breaks or lights up is understood before it is read.
A title guide for your content: three reusable typographic treatments, in your colours.
03
The image
The familiar, turned upside down
Take something everyone recognises and change a single detail. The brain stops to make sense of it. One image that surprises beats ten that decorate.
Image ideas you can shoot with your own photos, workshop or office. No generic visuals.
04
The story
What people actually remember
An image grabs attention; a story builds trust. One idea becomes three formats: the poster, the carousel, then the short video.
7-step carousels built on your real objections, plus their 25-second video version.
- Poster
- What you hear
- What holds back
- The proof
- What changes
- What we measure
- The call
05
The path
From view to conversation
A piece of content is not a post: it is a step. If it leads nowhere, it is useless. We map where each piece sends readers, and where it loses them.
For every piece, a precise destination: a page, a question, a conversation. No more default links to the home page.
- View
- Save
- Share
- Profile visit
- Follow
- Message
- Enquiry
06
The measure
The signals that matter
Likes flatter. Saves, shares and comments reveal intent. What matters next: how many visits turn into a conversation.
A monthly dashboard limited to five numbers, and one decision to make each month.
07
The way in
The offer that opens the conversation
Between “I read” and “I buy”, there needs to be a step. A simple, clear, risk-free entry offer turns a reader into a conversation.
Your entry point, designed and named: diagnostic, short call or guide, depending on your offer.
DiagnosticThe step between “I read” and “I buy”.
Where to start